LAKE FOREST, Calif. (Jan. 6) -- Six time NHRA world champion, Kenny Bernstein, announced the addition of New Era Cap Company, Inc. as a major associate sponsor for his Budweiser/Lucas Oil Top Fuel dragster that will be driven by his son Brandon.

“We’re elated that New Era has aligned themselves with our team,” said Bernstein. “New Era is a quality headwear company with a stellar reputation in Major and Minor League Baseball, and has strong ties with the National Basketball Association and the National Hockey League, as well as other stick and ball sports. We are looking forward to opening doors for them in the world of drag racing and motor sports.”

New Era markings will appear on the Bernstein team race car, trailers and uniforms. New Era will also outfit the team in their official team caps – with a custom, fitted, 59FIFTY; the company’s signature cap.

“New Era Cap is excited to sign on as a sponsor for the Kenny Bernstein race team,” said Darrell De Bey, director of New Era’s corporate strategic business unit. “We are committed to working with Mr. Bernstein; providing him, his team and his fans our best custom product.”

New Era’s history of authenticity, craftsmanship, performance and customer service, backed by a dedicated designer and service representative will support the New Era/Bernstein relationship.

“Their company works from the same set of business ethics that we learned at an early age, and strive to implement in our business structure,” said Bernstein. “We are working together to create new sales opportunities.”

New Era Cap is a global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion caps per year. The exclusive manufacturer and marketer of Major League Baseball’s official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College – Bowl Games and National Championships and Little League. Founded in 1920, New Era is a privately held company, headquartered in Derby, New York, with divisions in Canada and Europe; it employs more than 1,700 people. New Era Cap is a Category A member of the FLA.